15 years strong

An Ultimate Legacy of Transformation

From humble beginnings to a global wellness phenomenon, Luxxe White has redefined what it means to shine from within. This timeline celebrates the milestones, breakthroughs, and the passionate community that shaped Luxxe White into a trusted name in beauty and wellness. Join us as we revisit the ultimate moments that continue to inspire a brighter and stronger future.

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2009-2014

The Ultimate Foundation: Building the Luxxe White Legacy

Between 2009 and 2014, Luxxe White transformed from a small start-up into a recognized global brand. These formative years tell the story of vision and hard work — groundbreaking campaigns, inspiring ambassadors, charitable outreach, and the bold expansion that launched Luxxe White onto the world stage.

First Office: 2009 Dallas (Zensho) Office, Tomas Morato

Luxxe White first opened its doors in a modest size office in Dallas Building, Tomas Morato.

Ondoy Outreach

Although it was still a start-up at this time, Luxxe White extended help to those affected by Typhoon Ondoy.

First Endorser: Cristina Garcia

Luxxe White was headlined by the head-turning glow of 2000s supermodel Cristina Garcia.

AFP, Crame FR Millionaire’s Club Awardees

Pioneer group of distributor Millionaires were celebrated in AFP, Crame.

First FRONTROW Billboard with FRONTROW pioneers – Terrazo

Showcasing its pioneer distributors, Luxxe White mounted its very first billboard outside the prominent Terrazo Building in Quezon City.

Terrazo Office – Opened by Philippine Star

In just 2 years, Luxxe White opened its upgraded office in Terrazo Building, Quezon City. The ribbon-cutting was graced by no less than Philippine Star.

Power 88 Photoshoot

Company Founders RS, Sam, and pioneer Luxxe White distributors were included in the prestigious line-up of entrepreneurs and brands featured in the Power 88 Yearbook.

DZMM Teleradyo

RS was invited to speak about the Luxxe White product and business opportunity at DZMM Teleradyo, garnering interest from numerous audience.

Red Capsule Open Photo Shoot

A cutting-edge open photo shoot, which resulted to the first batch of Luxxe White faces.

New Endorser: Cristine Reyes

The ravishing Cristine Reyes was launched as Luxxe White’s newest product believer.

Star Magic Magazine Centerfold

Pioneer distributors were featured at the centerfold of Star Magic Magazine.

Star Magic Magazine Centerfold

Pioneer distributors were featured at the centerfold of Star Magic Magazine.

Tour: Hong Kong

RS, Sam and pioneer distributors took their first international tour to Hong Kong.

Beijing Photo Shoot

The first 7 Luxxe White Millionaires were flown to Beijing for a location photo shoot.

Top Brand Awards

Luxxe White was hailed as the Most Innovative Marketing and Advertising Business Venture and Most Dynamic Business Venture Innovators by the prestigious Top Brand Awards.

Production: Remington & The Curse of Zombadings

Luxxe White produced Remington & The Curse of Zombadings starring Roderick Paulate, Janice De Belen, and Eugene Domingo.

New Endorser: Fabio Ide

Brazilian hunk Fabio Ide was introduced as Luxxe White’s first male believer.

Bling & Glitz Perfume Launch

Luxxe White launched its 2 new fragrances: Bling & Glitz.

2nd Millionaire Club Awarding at SMX

The 2nd batch of distributor Millionaires were hailed at the SMX Convention Center.

Pacific Century Office

Luxxe White opened the doors to its first flagship store in Pacific Century Tower along Quezon Avenue, Quezon City.

First Major TV Interview

RS, Sam, as well as the Luxxe White product and business, were featured at ABS-CBN’s Ako Ang Simula for Black Pencil Project.

First TV Feature

Luxxe White products and distributors were featured at ABS-CBN’s Kabuhayang Swak na Swak.

Yolanda Outreach

In lieu of planned office renovations, Luxxe White donated its allocated P1,000,000 funds to victims of Typhoon Yolanda.

Gloc-9 x Mark Cruz MV w/ FRONTROW Leaders

Luxxe White produced its first track and music video led by rap royalty Gloc-9 and pioneer distributor Mark Cruz.

Dubai Opening

The first international Luxxe White office was opened in the bustling city of Dubai.

Production: Bwaya

The cinema release of the thought-provoking Bwaya, produced by Luxxe White, and starring RS Francisco and Angeli Bayani.

2015-2019


The Ultimate Glow-Up: From Icons to Impact

The years 2015 to 2019 marked Luxxe White’s transformation from a rising brand into a global force for beauty, wellness, and empowerment. With legendary endorsers, historic arena-filled celebrations, international offices, and heartfelt advocacies, this era captured Luxxe White’s essence—bold, world-class, and made to make a difference.

New Endorsers

Miss Universe Philippines Bianca Manalo, Hunk Actor James Reid, Eventologist and TV Host Tim Yap.

Champions Night at SMX

Luxxe White celebrated the achievements of its rapidly growing number of distributors, once again, at SMX Convention Center.

Abu Dhabi Opening

UAE expansion continued as Luxxe White opened its doors in Abu Dhabi.

Car Club Video Shoot in Subic

First official photo shoot of the Luxxe White Car Club, headed by RS and Sam. This event highlighted Emil Gatacilo as the 1st Ferrari owner and Richardson Hernandez as the 1st Sports Car owner.

Tours

Australia
Thailand

New Endorsers

Actor Marco Gumabao, Volleyball Player Michelle Gumabao.

Singapore Opening

Luxxe White opened its doors in Orchard Road, Singapore.

Tours

South Africa, Dubai, Europe, It’s the Ship
No pics – Hong Kong, Singapore, Malaysia, South Korea

Beastmode On at SMX

More distributor Millionaires and Achievers were recognized at Champions Night: Beastmode On at SMX Convention Center.

New Endorsers

Miss Universe 1993 Dayanara Torres, the country’s first boy group Boyband PH, actress Ellen Adarna, Filipino-American basketball player Chris Banchero, fitspirations Solenn Heussaff & Raymond Gutierrez, and Miss Universe Queens Pia Wurtzbach (2015), Iris Mittenaere (2016), and Demi-Leigh Tebow (2017).

Miss Universe Fashion Gala

Luxxe White made history by bringing three consecutive Miss Universe titleholders— Pia Wurtzbach, Iris Mittenaere, and Demi-Leigh Tebow—together in a charity fashion gala for the benefit of Hope 4 Change Scholarship Foundation.

Luxxe Revel8ion – Instabright & DD Stick Launch

Luxxe White Reveal Korean skincare was officially launched in Whitespace, Makati, with Ellen Adarna and Boyband PH as the new product line’s faces.

My Perfect Fitness Partner

Fitspirations Solenn Heussaff and Raymond Gutierrez were launched as Luxxe Slim’s newest faces at Valkyrie (now Xylo) Superclub in BGC, Taguig.

ANCE Best Company, People’s Choice Rising Star – Emil

Luxxe White was hailed Best Company of the Year at the Asia’s Network Convention & Expo (ANCE). Pioneer distributor Emil Gatacilo was also recognized as People’s Choice Rising Star.

Productions

The critically acclaimed Bhoy Intsik, directed by Joel Lamangan, was released at the Sinag Maynila Film Festival. It won the box-office award, and lead actor R.S. Francisco bagged Best Actor for his performance.

Tours

Taiwan, Maldives, and It’s The Ship.

New Endorsers

Actress Kathryn Bernardo, Actor Daniel Padilla, Actress and Socialite Gretchen Barretto, Boxing Superstar Floyd Mayweather, Race Car Driver Marlon Stockinger, Luxxe Stars Sachzna, Rose Ginkel, Jenny Yeo, Ameera Johara, Janica Nam, and K-Pop Group MOMOLAND.

Mayweather Arrival

The World’s Undefeated Boxing Champion Floyd Mayweather landed in the Philippines for the very first time to endorse the Luxxe White distribution business.

Momoland Ignacia Office Ribbon-Cutting

K-Pop group Momoland graced the grand opening of Luxxe White’s extension office in Quezon City, located at The Ignacia Place along Sgt. Esguerra Avenue.

Catriona Gray Gentle Hands

Upon taking home the crown, Miss Universe 2018 Catriona Gray joined a charity project with Luxxe White for the benefit of Gentle Hands Orphanage in Cubao.

Frontrow Universe

Kathryn Bernardo, Daniel Padilla, and Rap Sensations Ex-Battalion were revealed as the newest members of the Luxxe White family. The jampacked 2-day FRONTROW Universe was kicked off at the MOA Concert Grounds in a Coachella-inspired music festival featuring Boyband PH, Andrew E, and Bamboo. The second day at SMX Convention Center featured Parokya ni Edgar. This star-studded occasion hailed new batches of Luxxe White Achievers and Millionaires.

Luxxe White Expansion

Luxxe White opened its doors in Canada and Kuwait.

Productions

• Star Awards Music Video of the Year: Follow My Lead by Ex-Battalion, Chicser, and Sachzna.
• Aliw Award’s Best Stage Production: M. Butterfly, which donated 100% of ticket sales to charity. RS Francisco was recognized as Best Actor for his performance as Song Liling.

ANCE

For the 2nd consecutive year, Luxxe White was awarded at Asia’s Network Convention & Expo as Best Global Company of the Year. RS Francisco received the Vision Excellence Award, while top distributor Richardson Hernandez was hailed Best Male Networker of the Year.

FRONTROW Cares Music Festival

The FRONTROW Cares Music Festival featured Parokya ni Edgar, Ely Buendia, Jake Zyrus, Andrew E, Gloc-9, Sponge Cola, Callalily, Ex-Battalion, and Sam Concepcion. It gathered 12,000 people for the benefit of National Children’s Hospital, Anawin Home for the elderly, and Happyland Tondo.

Tours

London, Los Angeles – San Francisco.

New Endorsers

Miss Universe 2018 Catriona Gray, Jessica Sanchez, Anne Curtis, Vice Ganda, Boy Abunda, Sinon Loresca, Jinkee Pacquiao, Jimuel Pacquiao, Michael Pacquiao, U.P. Maroons Basketball Team, Miss Universe Philippines 2019 Gazini Ganados, Gary Valenciano, Regine Velasquez-Alcasid, and Sharon Cuneta.

FRONTROW All In @ Philippine Arena

Luxxe White made history with FRONTROW All In, the very first event to jampack the Philippine Arena with 55,000 people. This momentous celebration honored hundreds of new millionaires and achievers.

RS and Catriona Smile Train

RS and Miss Universe Catriona Gray personally assisted in an infant’s cleft palate surgery, in partnership with Smile Train Foundation.

Art Book Launch

A limited edition Art Book featuring Luxxe White distributors and pioneer celebrity endorsers was launched for the benefit of Young Focus Foundation, raising ₱500,000.

400 Wheelchairs Donated in Angeles, Pampanga

Through Luxxe White’s FRONTROW Cares Foundation, 400 wheelchairs were donated in Angeles, Pampanga.

A$AP Rocky x Mayweather @ Verzosa Crib

The most talked-about party of the year! Champagne showers, A$AP Rocky, Floyd Mayweather, and the country’s hottest celebrities at the SV Crib.

Luxxe White Expansion

Luxxe White opened its doors in Australia and Hawaii.

RS & SV PeopleAsia Men Who Matter

RS & Sam were recognized among the country’s most iconic male movers and shakers at Stargate PeopleAsia’s Men Who Matter.

CNN BRU Feature

Through a special interview with RS and Sam, Luxxe White made its first appearance on CNN Philippines.

Game Changer Magazine

Conceptualized by the former publishers of EntrepreneurPH, a special magazine edition was created entirely about Luxxe White.

Forbes Magazine

Luxxe White appeared twice in two separate issues of Forbes Asia magazine.

PeopleAsia Cover – Changing Lives from the FRONTROW

RS and Sam were featured on the cover of Stargate PeopleAsia with the story “Changing Lives from the FRONTROW.”

Productions

• FRONTROW Cares’ anthem Pro-Love by Jessica Sanchez
• Miss Flawless music video starring Sachzna and Ex-Battalion
• Cinemalaya entry Fuccbois starring Royce Cabrera, Kokoy De Santos, Yayo Aguila, and Ricky Davao
• Cinemalaya entry Misterio Dela Noche starring Solenn Heussaff
• 2-day ICONIC Concert starring Sharon Cuneta & Regine Velasquez-Alcasid

Tours

New York, Holy Land.
South Korea, Thailand, Hong Kong.

2020-2024

The Ultimate Rise: From Challenges to Champions

From a time of uncertainty emerged a new era of strength and creativity. Between 2020 and 2024, Luxxe White rose higher than ever — expanding across continents, launching breakthrough products, and inspiring communities through purpose-driven campaigns and iconic collaborations. These defining years proved that even through change, Luxxe White continues to shine, evolve, and lead with heart.

New Endorsers

Miss Universe Philippines 2020 Rabiya Mateo
Korean Heartthrob and Face Genius Cha Eun Woo

Luxxe White Expansion

Amidst the pandemic, Luxxe White mindfully carried on with its expansion, opening its doors in London.

MUPH 2020 Baguio

Hand-in-hand with the organization, Luxxe White presented the first-ever pandemic Miss Universe Philippines search in Baguio.

FRONTROW Cares Pandemic Response

Through charity-arm FRONTROW Cares, Luxxe White devoted its efforts and resources in assisting kababayans and institutions in need.

E-Skwelas were established in several communities to provide students free access to computers, internet and printing. Kontra Gutom Feeding Programs rounded the country.

Tours

Japan
Hong Kong

New Endorsers

Sports Anchor Dyan Castillejo and Athlete Son Matthew Castillejo, Miss Universe 2021 Top 5 Finalist Bea Gomez, Miss Universe Philippines 2021 Queens Katrina Dimaranan, Maureen Wroblewitz, Steffi Aberasturi, and Victoria Velasquez Vincent.

Luxxe ImmunPlus Launch

In response to the pandemic, Luxxe White introduced its powerful immune-boosting supplement, Luxxe ImmunPlus.

Luxxe White Expansion

Luxxe White continued its international expansion, opening new locations in Hong Kong, Saudi Arabia, and Qatar.
An extension office at the Zenith Building in Quezon City was also opened this year.

FRONTROW Infin8 Online Event

With mass gatherings restricted, Luxxe White held an online Distributors’ Recognition to honor top performers during the pandemic. The event introduced the Pandemic Club and recognized Property Club members—those who built homes through their Luxxe White earnings.

American Association of the Philippines Awards

Luxxe White’s charity-arm FRONTROW Cares was awarded Most Comprehensive Pandemic Response.

New Endorsers

Willie Revillame, Miss Universe Philippines 2022 Titleholder Celeste Cortesi, and Miss Universe Philippines 2022 Queens Annabelle McDonell, Katrina Llegado, Michelle Dee, and Pauline Amelinckx.

Mayweather Opens the FRONTROW HQ

Floyd Mayweather, along with his Money Team, officially opened the new Luxxe White Building and Headquarters in Quezon Avenue, Quezon City.

Luxxe White Expansion

Luxxe White opened the doors to its own 5-storey building in Tarlac City.

RS & Sam PeopleAsia People of the Year

RS and Sam appeared on the cover of PeopleAsia Magazine as 2022 People of the Year.

Sam wins as Congressman

Sam won as representative of the Tutok-to-Win Partylist.

Tours

Japan – As a bonus, each tour qualifier was purchased their Louis Vuitton bag/shoe of choice at the biggest LV store in Tokyo.

Luxxe Boys Launch

Male group of long-time Luxxe White users were launched as the new faces of the product.

Luxxe White Coffee Launch

Luxxe White introduced its powerful and one-of-a-kind health and beauty coffee that offers the benefits of Japan Collagen, Glutathione, and L-Carnitine, among others.

Luxxe White Brilliant Launch

In collaboration with Brilliant Skincare Essentials, Luxxe White launched its top-of-the-line Exfoliating Skincare Set.

FRONTROW Intensified at the MOA Arena

To celebrate even more Luxxe White Millionaires, the rank upgrades of existing millionaires, additional Property Club members, and the newly formed Maserati Club (Luxxe White Maserati owners), another massive company event was held at the Mall of Asia Arena. This was hosted by actor and international performer Billy Crawford.

Production

Hala Rampa – Music video and track performed by the trending and inspiring Sinon Loresca. This was released in time for Pride month, with the main intention of uplifting the LGBT community.

Tours

South Korea
Boracay – in celebration of Sam’s birthday

Luxxe White Café Launch

Offering Luxxe White coffee concoctions, the Luxxe White Café opened at the HQ.

Luxxe White Expansion

Due to a high demand in the South, Luxxe White opened its doors in Alabang.

Sam Gusi Awards

Supported by his Luxxe White family, Sam was honored as the Philippines’ Gusi Peace Prize International Awardee.

2025-2029

The Ultimate Reinvention: Defining the Next Era

Luxxe White enters a bold new chapter—bigger, better, and stronger than ever. The Ultimate Collection marks a fearless rebrand, setting the tone for years of innovation, influence, and impact. This is the era where legacy evolves and the ultimate story continues.

New Endorsers

Comedian Empoy, Award-Winning Actress Rhian Ramos, Miss Universe Philippines 2023 Michelle Dee

Luxxe White Ultimate Collection Launch

The most controversial rebranding campaign and event, that staged the death of its old product, introduced the Bigger, Better, and Stronger Luxxe White Ultimate Collection.

RS TOFA

RS was awarded in Las Vegas as TOFA’s 100 Most Influential Filipinos in the World.